A CONCEPTUAL APPROACH TO TRADEMARKS MANAGEMENT ON THE BASIS OF LIFE CYCLE THEORY

被引：0

作者：

Ganushchak-Yefimenko, L. M. ^{[1
]}

机构：

[1] European Univ, UA-03115 Kiev, Ukraine

来源：

ACTUAL PROBLEMS OF ECONOMICS | 2011年 / 126期

关键词：

brand; brand management; trademark; life cycle; management strategies;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The article presents the results of the research in the field of enterprises trademarks management and determines the stages in the development of a successful brand also offering a complex of measures on the efficient trademarks' management basing on the system of architectural elements of a life cycle by means of which a successful brand is upbuilt.

引用

页码：170 / 174

页数：5

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