A CONCEPTUAL APPROACH TO TRADEMARKS MANAGEMENT ON THE BASIS OF LIFE CYCLE THEORY

被引：0
|
作者：
Ganushchak-Yefimenko, L. M. [1 ]
机构：
[1] European Univ, UA-03115 Kiev, Ukraine
来源：
ACTUAL PROBLEMS OF ECONOMICS | 2011年 / 126期
关键词：
brand; brand management; trademark; life cycle; management strategies;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article presents the results of the research in the field of enterprises trademarks management and determines the stages in the development of a successful brand also offering a complex of measures on the efficient trademarks' management basing on the system of architectural elements of a life cycle by means of which a successful brand is upbuilt.
引用
收藏
页码：170 / 174
页数：5
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