A strategic approach to measuring advertising effectiveness

被引：0
|
作者：
Reynolds, TJ
Olson, JC
Rochon, JP
机构：
来源：
MEASURING ADVERTISING EFFECTIVENESS | 1997年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：337 / 355
页数：19
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