A strategic approach to measuring advertising effectiveness

被引：0

|

作者：

Reynolds, TJ

Olson, JC

Rochon, JP

机构：

来源：

MEASURING ADVERTISING EFFECTIVENESS | 1997年

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：337 / 355

页数：19

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