Impact of hotel website quality on online booking intentions: eTrust as a mediator

被引：181

作者：

Wang, Liang ^{[1
]}

Law, Rob ^{[1
]}

Guillet, Basak Denizci ^{[1
]}

Hung, Kam ^{[1
]}

Fong, Davis Ka Chio ^{[2
]}

机构：

[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, Hong Kong, Peoples R China

[2] Univ Macau, Fac Business Adm, Taipa, Macau, Peoples R China

来源：

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2015年 / 47卷

关键词：

Hotel website quality; eTrust; Online booking intentions; Mediation effect; WEB SITES; PURCHASE INTENTIONS; CONSUMER TRUST; TECHNOLOGY; SATISFACTION; VALIDITY; ACCEPTANCE; MANAGEMENT; INTERNET; TOURISM;

D O I：

10.1016/j.ijhm.2015.03.012

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in hotel website development. A research model that incorporates hotel website quality, eTrust, and online booking intentions was put forward. The software AMOS 20.0 was adopted to analyze the proposed inter-variable relationships. Statistical results demonstrated that hotel website quality is a strong predictor of eTrust which then also mediates the relationship between website quality and consumers' online booking intentions. Implications were offered for practitioners based on the results. (c) 2015 Elsevier Ltd. All rights reserved.

引用

页码：108 / 115

页数：8

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