Impact of hotel website quality on online booking intentions: eTrust as a mediator

被引：181

作者：

Wang, Liang ^{[1
]}

Law, Rob ^{[1
]}

Guillet, Basak Denizci ^{[1
]}

Hung, Kam ^{[1
]}

Fong, Davis Ka Chio ^{[2
]}

机构：

[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, Hong Kong, Peoples R China

[2] Univ Macau, Fac Business Adm, Taipa, Macau, Peoples R China

来源：

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2015年 / 47卷

关键词：

Hotel website quality; eTrust; Online booking intentions; Mediation effect; WEB SITES; PURCHASE INTENTIONS; CONSUMER TRUST; TECHNOLOGY; SATISFACTION; VALIDITY; ACCEPTANCE; MANAGEMENT; INTERNET; TOURISM;

D O I：

10.1016/j.ijhm.2015.03.012

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in hotel website development. A research model that incorporates hotel website quality, eTrust, and online booking intentions was put forward. The software AMOS 20.0 was adopted to analyze the proposed inter-variable relationships. Statistical results demonstrated that hotel website quality is a strong predictor of eTrust which then also mediates the relationship between website quality and consumers' online booking intentions. Implications were offered for practitioners based on the results. (c) 2015 Elsevier Ltd. All rights reserved.

引用

页码：108 / 115

页数：8

共 50 条

[21] Understanding customer's online booking intentions using hotel big data analysis
Chalupa, Stepan
Petricek, Martin
JOURNAL OF VACATION MARKETING, 2024, 30 (01) : 110 - 122
[22] Online hotel booking: The effects of brand image, price, trust and value on purchase intentions
Lien, Che-Hui
Wen, Miin-Jye
Huang, Li-Ching
Wu, Kuo-Lung
ASIA PACIFIC MANAGEMENT REVIEW, 2015, 20 (04) : 210 - 218
[23] Online hotel booking systems in Romania
Rus, Rozalia Veronica
Negrusa, Adina Letitia
EMERGING MARKETS QUERIES IN FINANCE AND BUSINESS (EMQ 2013), 2014, 15 : 1235 - 1242
[24] Choice behaviour in online hotel booking
Masiero, Lorenzo
Nicolau, Juan L.
TOURISM ECONOMICS, 2016, 22 (03) : 671 - 678
[25] The Evaluation Analysis of Online Hotel Booking
Guo, Chen
PROCEEDINGS OF THE 2015 3RD INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, ARTS, ECONOMICS AND SOCIAL SCIENCE, 2016, 49 : 893 - 898
[26] Relationship between Hotels' Website Quality and Consumers' Booking Intentions with Internet Experience as Moderator
Wang, Liang
Law, Rob
JOURNAL OF CHINA TOURISM RESEARCH, 2020, 16 (04) : 585 - 605
[27] Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions
Casado-Diaz, Ana B.
Andreu, Luisa
Beckmann, Susanne C.
Miller, Caitlin
CURRENT ISSUES IN TOURISM, 2020, 23 (04) : 418 - 422
[28] Online Review Impacts on Hotel Online Booking Decision
Yu, Yingxiao
Gu, Xueyan
Zhang, Ying
Zhao, Huanyu
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON ELECTRONIC, MECHANICAL, INFORMATION AND MANAGEMENT SOCIETY (EMIM), 2016, 40 : 1370 - 1375
[29] The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors
Bai, Billy
Law, Rob
Wen, Ivan
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2008, 27 (03) : 391 - 402
[30] Strategic consumer behavior in online hotel booking
Masiero, Lorenzo
Viglia, Giampaolo
Nieto-Garcia, Marta
ANNALS OF TOURISM RESEARCH, 2020, 83

← 1 2 3 4 5 →