ENTREPRENEURIAL IDENTITY BRAND MANAGEMENT: A BRAND MANAGEMENT MODEL FOR SMEs

被引:0
|
作者
Isabel de Gomez, Maria [1 ]
Kang, Jikyeong [2 ]
机构
[1] Univ Francisco Marroquin, Guatemala City, Guatemala
[2] Univ Manchester, Manchester M13 9PL, Lancs, England
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
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页码:457 / 460
页数:4
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