ENTREPRENEURIAL IDENTITY BRAND MANAGEMENT: A BRAND MANAGEMENT MODEL FOR SMEs

被引：0
|
作者：
Isabel de Gomez, Maria [1 ]
Kang, Jikyeong [2 ]
机构：
[1] Univ Francisco Marroquin, Guatemala City, Guatemala
[2] Univ Manchester, Manchester M13 9PL, Lancs, England
来源：
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：457 / 460
页数：4
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