Research on the Development Strategy of Agricultural Products E-commerce Based on Cold Chain Logistics Standardization

With the rapid development of the Internet, e-commerce is gradually entering our life. At present, there are over 30,000 agricultural e-commerce platforms in China, among which 4,000 are agricultural products e-commerce platforms. Generally speaking, China's agricultural products e-commerce is in the period of rapid development, the market potential is huge. In the face of the lag development of agricultural products cold chain logistics standardization system in China, only building and perfecting the standardization system of agricultural products cold chain logistics suitable for the national conditions of our country, can effectively improve the market competitiveness of the agricultural products e-commerce in China.