Good sport: the effectiveness of sports sponsorship

被引:0
|
作者
不详
机构
关键词
D O I
10.1108/ASR-05-2020-0013
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:61 / 62
页数:2
相关论文
共 50 条
  • [41] SPORTS SPONSORSHIP BY CIGARETTE MANUFACTURERS
    SPERRYN, PN
    LANCET, 1978, 2 (8101): : 1200 - 1200
  • [42] ANTISMOKING ADVERTS AND SPORTS SPONSORSHIP
    ELLIOTT, SJ
    LANCET, 1992, 340 (8831): : 1356 - 1356
  • [43] Determinants of sports sponsorship response
    Speed, R
    Thompson, P
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2000, 28 (02) : 226 - 238
  • [44] Study on the Effects of Sports Sponsorship
    Liu Xiao
    Cui Zijie
    Fang Zheng
    INNOVATION, ENTREPRENEURSHIP AND STRATEGY IN THE ERA OF INTERNET, 2016, : 440 - 443
  • [45] Sponsorship in the Finnish sports culture
    Itkonen, Hannu
    Ilmanen, Kalervo
    Matilainen, Pertti
    EUROPEAN JOURNAL FOR SPORT AND SOCIETY, 2009, 6 (01) : 7 - 18
  • [46] Does the Game Matter? Analyzing Sponsorship Effectiveness and Message Personalization in Sport Live Broadcasts
    Herold, Elisa
    Breuer, Christoph
    JOURNAL OF SPORT MANAGEMENT, 2023, 37 (04) : 290 - 301
  • [47] Professional niche sports sponsorship: an investigation of sponsorship selection criteria
    Greenhalgh, Greg P.
    Greenwell, T. Christopher
    INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 2013, 14 (02): : 77 - 94
  • [48] Sport Team Nonprofit Organizations Are Sports Doing Well at "Doing Good"?
    Sparvero, Emily
    Kent, Aubrey
    JOURNAL OF APPLIED SPORT MANAGEMENT, 2014, 6 (04) : 98 - 121
  • [49] Where's all the 'good' sports journalism? Sports media research, the sociology of sport, and the question of quality sports reporting
    Weedon, Gavin
    Wilson, Brian
    Yoon, Liv
    Lawson, Shawna
    INTERNATIONAL REVIEW FOR THE SOCIOLOGY OF SPORT, 2018, 53 (06) : 639 - 667
  • [50] Evaluating and comparing the effectiveness of sport sponsorship among the selective teams of the football premier league of Iran
    Bakhshandeh, Hamid
    Ghofrani, Mohsen
    LIFE SCIENCE JOURNAL-ACTA ZHENGZHOU UNIVERSITY OVERSEAS EDITION, 2012, 9 (04): : 1393 - 1398