Good sport: the effectiveness of sports sponsorship

被引：0
|
作者：
不详
机构：
来源：
ANNALS IN SOCIAL RESPONSIBILITY | 2020年 / 6卷 / 02期
关键词：
D O I：
10.1108/ASR-05-2020-0013
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：61 / 62
页数：2
相关论文
共 50 条
  • [31] SPONSORSHIP OF SPORT BY TOBACCO COMPANIES
    SMITH, A
    BRITISH MEDICAL JOURNAL, 1982, 284 (6316): : 660 - 660
  • [32] An Analysis of Sponsorship Deals in Sport
    Douvis, John
    Sarli, Elena
    Kriemadis, Athanasios
    Vrondou, Ourania
    INTERNATIONAL JOURNAL OF SPORT MANAGEMENT RECREATION AND TOURISM, 2015, 17 (0B): : 14 - 36
  • [33] SPONSORSHIP OF SPORT BY TOBACCO COMPANIES
    ROBSON, JG
    BLACK, D
    CLARK, DH
    CURRAN, RO
    FEROZE, RM
    GILLINGHAM, FJ
    HORDER, J
    LAWS, JW
    STRONG, JA
    TAYLOR, PJ
    BRITISH MEDICAL JOURNAL, 1982, 284 (6313): : 395 - 396
  • [34] Sports Sponsorship as a Cause of Obesity
    Helen Dixon
    Angelyna Lee
    Maree Scully
    Current Obesity Reports, 2019, 8 : 480 - 494
  • [35] SPORTS SPONSORSHIP BY TOBACCO COMPANIES
    不详
    LANCET, 1984, 2 (8417): : 1484 - 1484
  • [36] Sports sponsorship perceptions: An exploration
    Ferrier S.
    Waite K.
    Harrison T.
    Journal of Financial Services Marketing, 2013, 18 (2) : 78 - 90
  • [37] Sports Sponsorship as a Cause of Obesity
    Dixon, Helen
    Lee, Angelyna
    Scully, Maree
    CURRENT OBESITY REPORTS, 2019, 8 (04) : 480 - 494
  • [38] Sponsorship for sports events in Malaysia
    Tarmudi, S.
    Jeinie, M. H.
    Bakhtiar, M. F. S.
    Jamal, S. A.
    Othman, N.
    Razak, I. R.
    INNOVATION AND BEST PRACTICES IN HOSPITALITY AND TOURISM RESEARCH, 2016, : 171 - 174
  • [39] SPORTS SPONSORSHIP BY CIGARETTE MANUFACTURERS
    BALL, K
    LANCET, 1978, 2 (8097): : 995 - 996
  • [40] Determinants of sports sponsorship response
    Richard Speed
    Peter Thompson
    Journal of the Academy of Marketing Science, 2000, 28 : 226 - 238
12345