A research on enterprise competence improvement based on green marketing

被引：0

作者：

Xiao, GJ ^{[1
]}

Lv, XQ ^{[1
]}

机构：

[1] China Univ Min & Technol, Sch Management, Jiangsu 221008, Peoples R China

来源：

ORIENT ACADEMIC FORUM SPECIAL | 2004年

关键词：

enterprise competence; sustainable development; green marketing;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This article analyses enterprise competence and its determining factors, which concludes the relationship between green marketing and enterprise competence. Meanwhile, based on different situations of green marketing in domestic and foreign companies, it calls for the necessity of practicing green marketing in,domestic companies. At last, it analyses how domestic companies improve enterprise competence based on green marketing.

引用

页码：449 / 457

页数：9

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