A research on enterprise competence improvement based on green marketing

被引：0

作者：

Xiao, GJ ^{[1
]}

Lv, XQ ^{[1
]}

机构：

[1] China Univ Min & Technol, Sch Management, Jiangsu 221008, Peoples R China

来源：

ORIENT ACADEMIC FORUM SPECIAL | 2004年

关键词：

enterprise competence; sustainable development; green marketing;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This article analyses enterprise competence and its determining factors, which concludes the relationship between green marketing and enterprise competence. Meanwhile, based on different situations of green marketing in domestic and foreign companies, it calls for the necessity of practicing green marketing in,domestic companies. At last, it analyses how domestic companies improve enterprise competence based on green marketing.

引用

页码：449 / 457

页数：9

共 50 条

[21] Chinese Enterprise Implementing Green Marketing Countermeasures
Li Yansong
Jiang Wenqin
PROCEEDINGS OF 2014 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY, 2014, : 74 - 78
[22] On the Construction of Enterprise's Green Marketing System
Ma Jukui
Wang Lijuan
PROCEEDINGS OF 2009 INTERNATIONAL CONFERENCE ON GROWTH OF FIRM AND MANAGEMENT INNOVATION, 2009, : 290 - 295
[23] The forewarning research of enterprise marketing crisis
Xu, Guangyi
Yang, Yanbing
ISCRAM CHINA 2007: PROCEEDINGS OF THE SECOND INTERNATIONAL WORKSHOP ON INFORMATION SYSTEMS FOR CRISIS RESPONSE AND MANAGEMENT, 2007, : 157 - 162
[24] Research on harmonious marketing strategy of enterprise
Zhang Yong-Mei
Proceedings of the Eighth West Lake International Conference on SMB, 2006, : 1198 - 1200
[25] Research on enterprise marketing strategic innovation
Yang, Yongyan
PROCEEDINGS OF THE 2014 INTERNATIONAL CONFERENCE ON EDUCATION TECHNOLOGY AND INFORMATION SYSTEM (ICETIS 2014), 2014, 115 : 405 - 408
[26] Research on the Investment Decision of Enterprise Marketing
Wang, Biao
Wu, Chunxiang
Wang, Rong
PROCEEDINGS OF THE 2013 INTERNATIONAL ACADEMIC WORKSHOP ON SOCIAL SCIENCE (IAW-SC 2013), 2013, 50 : 370 - 372
[27] Research on the Enterprise Marketing Crisis Management
Nan Yang
2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (MSE 2010), VOL 4, 2010, : 221 - 224
[28] Marketing Research in the Commercial Enterprise Management
Gregor, Bogdan
Kalinska-Kula, Magdalena
PROBLEMY ZARZADZANIA-MANAGEMENT ISSUES, 2016, 14 (01): : 42 - 56
[29] Comparative research on competence of national aviation enterprise based on DEA method
Cui, Shi-Juan
Shenzhen Daxue Xuebao (Ligong Ban)/Journal of Shenzhen University Science and Engineering, 2008, 25 (01): : 107 - 109
[30] Research on 3-dimension service marketing, based on core competence
Zhao Yujie
Proceedings of the 3rd International Conference on Innovation & Management, Vols 1 and 2, 2006, : 819 - 824

← 1 2 3 4 5 →