AN ALTERNATIVE MODEL OF THE DIFFUSION CURVE FOR NEW PRODUCTS

被引：0
|
作者：
Douglas, Evan J. [1 ]
机构：
[1] Griffith Univ, Nathan, Qld 4111, Australia
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：379 / 379
页数：1
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