AN ALTERNATIVE MODEL OF THE DIFFUSION CURVE FOR NEW PRODUCTS

被引：0

作者：

Douglas, Evan J. ^{[1
]}

机构：

[1] Griffith Univ, Nathan, Qld 4111, Australia

来源：

LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年

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中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：379 / 379

页数：1

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