The impact of textile products customer retention on the buying decision process

被引：0

作者：

Orzan, Gheorghe ^{[1
]}

Geangu, Iuliana Petronela ^{[2
]}

Gardan, Adrian Daniel ^{[2
]}

Bumbas, Floarea ^{[3
]}

机构：

[1] Acad Econ Studies, Bucharest 60110307, Romania

[2] Spiru Haret Univ, Fac Mkt & Int Business, Bucharest 030045, Romania

[3] Natl Res & Dev Inst Text & Leather, Bucharest 030508, Romania

来源：

INDUSTRIA TEXTILA | 2010年 / 61卷 / 05期

关键词：

marketing; retention; buying decision process; consumer satisfaction; retention strategies; LOYALTY;

D O I：

暂无

中图分类号：

TB3 [工程材料学]; TS1 [纺织工业、染整工业];

学科分类号：

0805 ; 080502 ; 0821 ;

摘要：

The impact of textile products customer retention on the buying decision process The study defines the main elements related to consumer behavior, motivations and decision process in the particular case of clothing items. The main characteristics and variables of retention, correlated with the buying decision process, as well as the perception differences between product brands and distributor brands, determining the preference for a certain brand of textile products, brand repurchase, the purchase stage - consume satisfaction but also at identifying important information regarding the population post-consume behavior in terms of textile products.

引用

页码：236 / 241

页数：6

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