The impact of textile products customer retention on the buying decision process

被引：0
|
作者：
Orzan, Gheorghe [1 ]
Geangu, Iuliana Petronela [2 ]
Gardan, Adrian Daniel [2 ]
Bumbas, Floarea [3 ]
机构：
[1] Acad Econ Studies, Bucharest 60110307, Romania
[2] Spiru Haret Univ, Fac Mkt & Int Business, Bucharest 030045, Romania
[3] Natl Res & Dev Inst Text & Leather, Bucharest 030508, Romania
来源：
INDUSTRIA TEXTILA | 2010年 / 61卷 / 05期
关键词：
marketing; retention; buying decision process; consumer satisfaction; retention strategies; LOYALTY;
D O I：
暂无
中图分类号：
TB3 [工程材料学]; TS1 [纺织工业、染整工业];
学科分类号：
0805 ; 080502 ; 0821 ;
摘要：
The impact of textile products customer retention on the buying decision process The study defines the main elements related to consumer behavior, motivations and decision process in the particular case of clothing items. The main characteristics and variables of retention, correlated with the buying decision process, as well as the perception differences between product brands and distributor brands, determining the preference for a certain brand of textile products, brand repurchase, the purchase stage - consume satisfaction but also at identifying important information regarding the population post-consume behavior in terms of textile products.
引用
收藏
页码：236 / 241
页数：6
相关论文
共 50 条
  • [21] The impact of customer-specific marketing expenses on customer retention and customer profitability
    van Triest, Sander
    Bun, Maurice J. G.
    van Raaij, Erik M.
    Vernooij, Maarten J. A.
    MARKETING LETTERS, 2009, 20 (02) : 125 - 138
  • [22] The impact of customer-specific marketing expenses on customer retention and customer profitability
    Sander van Triest
    Maurice J. G. Bun
    Erik M. van Raaij
    Maarten J. A. Vernooij
    Marketing Letters, 2009, 20
  • [23] Impact Of You Tube On Millennials Buying Decision
    Miya, Abhishek
    Pradhan, Vishal
    CARDIOMETRY, 2022, (25): : 734 - 742
  • [24] Decision Tree Technique for Customer Retention in Retail Sector
    Tinabo, Rose
    INTEGRATED COMPUTING TECHNOLOGY, 2011, 165 : 123 - 131
  • [25] The Customer Loyalty vs. Customer Retention: The Impact of Customer Relationship Management on Customer Satisfaction
    Dwivedi, Ram Kumar
    Choudhary, Shailee Lohmor
    Dixit, Rinku Sharma
    Sahiba, Zainab
    Naik, Satyaprakash
    WEB INTELLIGENCE, 2024, 22 (03) : 425 - 442
  • [26] Customer Needs and Customer Satisfaction Analysis in a Textile Dyeing Process: A Case Study
    Jeyaraj, K. L.
    Muralidharan, C.
    Senthilvelan, T.
    Deshmukh, S. G.
    CLOTHING AND TEXTILES RESEARCH JOURNAL, 2014, 32 (04) : 282 - 295
  • [27] CUSTOMER SATISFACTION THROUGH INSTRUMENTAL COLOR CONTROL OF TEXTILE PRODUCTS
    WARD, JW
    AMERICAN DYESTUFF REPORTER, 1967, 56 (22): : 46 - &
  • [28] The impact of product features and intermediaries on customer retention
    Larivière, B
    Van den Poel, D
    DATA MINING IV, 2004, 7 : 337 - 346
  • [29] The impact of gender on consumer buying decision process towards online shopping: a study of Thai consumers
    Adekoya, Dare Oluwatobi
    Laksitamas, Prin
    INTERNATIONAL JOURNAL OF BUSINESS PERFORMANCE MANAGEMENT, 2024, 25 (01) : 128 - 146
  • [30] The impact of different price promotions on customer retention
    Kim, Jungkeun
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2019, 46 : 95 - 102
12345