ONLINE CONSUMER GOODS PURCHASE BEHAVIOR, E-WOM

This examination expected to equitably break down the elements that impact e-WOM on Online Consumer Goods Purchase Behavior: Evidence from Vietnam. Created on past quantitative and measurable discoveries, the hypothetical model and suspicions for the investigation were created. To recover crude information, an example was led with 380 members. The investigation ideas were tried utilizing numerous relationship and way assessment. As a reaction, client experience, relative worth, certainty, and connection to the organization fundamentally affected e-WOM and brand acknowledgment. Additionally, the discoveries showed that trust in e-WOM certainly affected brand mindfulness. Business elements in the customer retail area ought to consider the significant elements of these factors to decide and respond to the assumptions and principles of shoppers.