Marketing strategies in the single European market and the global market of textile and clothing products

被引：0

作者：

Wysokinska, Z ^{[1
]}

机构：

[1] Tech Univ Lodz, Dept World Econ & Marketing Text, PL-90543 Lodz, Poland

来源：

FIBRES & TEXTILES IN EASTERN EUROPE | 2003年 / 11卷 / 03期

关键词：

textiles; clothing; marketing strategies; European Single Market; global market;

D O I：

暂无

中图分类号：

TB3 [工程材料学]; TS1 [纺织工业、染整工业];

学科分类号：

0805 ; 080502 ; 0821 ;

摘要：

The aim of this paper is the presentation of some marketing strategies for textiles and clothing products in the global and European Single Market. This presentation is based on conditions for the completion of the internal market with special reference to trade creation and trade diversion effects, and on the norms and standards related to quality, natural environment and consumer protection.

引用

页码：7 / 10

页数：4

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