Marketing strategies in the single European market and the global market of textile and clothing products

被引：0

作者：

Wysokinska, Z ^{[1
]}

机构：

[1] Tech Univ Lodz, Dept World Econ & Marketing Text, PL-90543 Lodz, Poland

来源：

FIBRES & TEXTILES IN EASTERN EUROPE | 2003年 / 11卷 / 03期

关键词：

textiles; clothing; marketing strategies; European Single Market; global market;

D O I：

暂无

中图分类号：

TB3 [工程材料学]; TS1 [纺织工业、染整工业];

学科分类号：

0805 ; 080502 ; 0821 ;

摘要：

The aim of this paper is the presentation of some marketing strategies for textiles and clothing products in the global and European Single Market. This presentation is based on conditions for the completion of the internal market with special reference to trade creation and trade diversion effects, and on the norms and standards related to quality, natural environment and consumer protection.

引用

页码：7 / 10

页数：4

共 50 条

[21] Implementation of marketing strategies on the Serbian market
Acimovic, Slobodan
PROCEEDINGS OF THE 14TH ANNUAL CONFERENCE ON MARKETING AND BUSINESS STRATEGIES FOR CENTRAL & EASTERN EUROPE, 2006, : 3 - +
[22] STRUCTURAL DEVELOPMENTS IN MARKETING LIVESTOCK AND MEAT IN VIEW OF THE SINGLE EUROPEAN MARKET
PROBST, FW
LANDBAUFORSCHUNG VOLKENRODE, 1990, 40 (01): : 5 - 34
[23] MARKET EXPANSION STRATEGIES IN MULTINATIONAL MARKETING
AYAL, I
ZIF, J
JOURNAL OF MARKETING, 1979, 43 (02) : 84 - 94
[24] Aligning marketing and manufacturing strategies with the market
Berry, WL
Hill, T
Klompmaker, JE
INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH, 1999, 37 (16) : 3599 - 3618
[25] Aligning marketing and manufacturing strategies with the market
Max M. Fisher College of Business, Ohio State University, 2100 Neil Avenue, Columbus, OH 43210, United States
不详
Int J Prod Res, 16 (3599-3618):
[26] Marketing strategies in the Istanbul housing market
Cinar, Candan
INTERNATIONAL JOURNAL OF HOUSING MARKETS AND ANALYSIS, 2014, 7 (04) : 489 - 505
[27] The European market for food products
Kayaert, G
FOOD AND DRUG LAW JOURNAL, 1996, 51 (04): : 717 - 725
[28] THE WESTERN EUROPEAN-MARKET FOR AGRICULTURAL PRODUCTS - MARKETING AND PRICE-STABILISATION
JACOBSEN, AP
JOURNAL OF FARM ECONOMICS, 1957, 39 (03): : 794 - 797
[29] STRATEGIES FOR THE EMERGING EUROPEAN MARKET
KARLOF, B
LONG RANGE PLANNING, 1994, 27 (02) : 36 - 44
[30] COMPANIES COMPETITION AND DEVELOPMENT STRATEGIES ON THE EUROPEAN UNION SINGLE MARKET
Seitan, Silviu-Marius
ROMANIA WITHIN THE EU: OPPORTUNITIES, REQUIREMENTS AND PERSPECTIVES, VOL I, 2007, : 401 - 409

← 1 2 3 4 5 →