Defining, measuring and managing brand equity Introduction

被引：6
|
作者：
Pappu, Ravi [1 ]
Christodoulides, George [2 ]
机构：
[1] Univ Queensland, UQ Business Sch, Mkt, Brisbane, Qld, Australia
[2] Birkbeck Univ London, Mkt, London, England
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2017年 / 26卷 / 05期
关键词：
D O I：
10.1108/JPBM-06-2017-1485
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：433 / 434
页数：2
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