Defining, measuring and managing brand equity Introduction

被引：6

|

作者：

Pappu, Ravi ^{[1
]}

Christodoulides, George ^{[2
]}

机构：

[1] Univ Queensland, UQ Business Sch, Mkt, Brisbane, Qld, Australia

[2] Birkbeck Univ London, Mkt, London, England

来源：

JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2017年 / 26卷 / 05期

关键词：

D O I：

10.1108/JPBM-06-2017-1485

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：433 / 434

页数：2

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