COVID-19: Business Innovation Challenges

The goal of this paper was to investigate how the COVID-19 pandemic has affected the readiness and ability to innovate in business. The paper's objective and research questions were pursued with a traditional literature review and an original diagnostic survey using an original questionnaire with a respondent data section and close-ended questions. Responses were collected using the CAWI technique. The primary conclusion was that businesses disturbed by the COVID-19 pandemic were more able to innovate in terms of products and management than those that remained unaffected. Regarding theoretical implications, the author proposed a business model for enterprises operating in the COVID-19 environment. The implications of the model are the practical results of the research.</p>