Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters

被引：0

|

作者：

Heckman, Lucy ^{[1
]}

机构：

[1] St Johns Univ Lib, Jamaica, NY 11439 USA

来源：

LIBRARY JOURNAL | 2015年 / 140卷 / 04期

关键词：

D O I：

暂无

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

引用

收藏

页码：97 / 97

页数：1

相关论文

共 50 条

[41] STRATEGIC MARKETING - LINKING MARKETING AND CORPORATE-PLANNING
WIERSEMA, FD
EUROPEAN JOURNAL OF MARKETING, 1983, 17 (06) : 46 - 56
[42] The impact of marketing change capabilities on marketing strategic change
Alrajhi, Abdulaziz Saleh
DECISION SCIENCE LETTERS, 2025, 14 (02) : 393 - 400
[43] EVALUATION OF THE MARKETING MIX - ITS APPLICATION TO STRATEGIC MARKETING
REID, DM
EUROPEAN JOURNAL OF MARKETING, 1980, 14 (04) : 192 - 205
[44] Marketing logics for competitive advantage?
Tollin, Karin
Jones, Richard
EUROPEAN JOURNAL OF MARKETING, 2009, 43 (3-4) : 523 - 550
[45] DATABASE MARKETING FOR COMPETITIVE ADVANTAGE
STONE, M
SHAW, R
LONG RANGE PLANNING, 1987, 20 (02) : 12 - 20
[46] Defining the Phygital Marketing Advantage
Johnson, Matt
Barlow, Rob
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH, 2021, 16 (06): : 2365 - 2385
[47] MARKETING MATTERS - THE FUNCTION OF MARKETS AND MARKETING IN THE GROWTH OF FIRMS AND INDUSTRIES
CORNISH, SL
PROGRESS IN HUMAN GEOGRAPHY, 1995, 19 (03) : 317 - 337
[48] Putting the 'Strategic' Into Strategic Content Marketing
Pophal, Lin
ECONTENT, 2015, 38 (09) : 6 - +
[49] The Chief Marketing Officer Matters!
Germann, Frank
Ebbes, Peter
Grewal, Rajdeep
JOURNAL OF MARKETING, 2015, 79 (03) : 1 - 22
[50] Dynamic strategic marketing planning: The paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
Zheng, Yuyan
Zhang, Long
JOURNAL OF BUSINESS RESEARCH, 2024, 174

← 1 2 3 4 5 →