EVALUATION OF THE MARKETING MIX - ITS APPLICATION TO STRATEGIC MARKETING

被引：3
|
作者：
REID, DM
机构：
来源：
EUROPEAN JOURNAL OF MARKETING | 1980年 / 14卷 / 04期
关键词：
D O I：
10.1108/EUM0000000004900
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：192 / 205
页数：14
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