Consumer Attitudes towards Brands in Relation to Price

被引：0

作者：

Weberova, Dagmar ^{[1
]}

Lizbetinova, Lenka ^{[2
]}

机构：

[1] Tomas Bata Univ, Fac Multimedia Commun, Zlin, Czech Republic

[2] Inst Technol & Business Ceske Budejovice, Fac Corp Strategy, Ceske Budejovice, Czech Republic

来源：

INNOVATION MANAGEMENT AND EDUCATION EXCELLENCE VISION 2020: FROM REGIONAL DEVELOPMENT SUSTAINABILITY TO GLOBAL ECONOMIC GROWTH, VOLS I - VI | 2016年

关键词：

attitude; brand; price; respondents; statement;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers.

引用

页码：1850 / 1859

页数：10

共 50 条

[31] Exploring consumer loyalty towards brands of safe vegetables in Vietnam
Ngo, Hai Minh
Liu, Ran
Taieb, Seifeddine Ben
Moritaka, Masahiro
Fukuda, Susumu
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2022, 50 (04) : 519 - 536
[32] Research on the Influencing Mechanism of the Effect of Brands' Sustainable Behaviors on Consumer Attitudes: An Empirical Study on Clothing Brands
Zhang, Yiling
Zhou, Ying
Liu, Yangyang
Xiao, Zengrui
SUSTAINABILITY, 2023, 15 (03)
[33] A study on consumer perceptions towards the ready-to-wear brands
Tüketicilerin tercih ettikleri hazir giyim markalarina yönelik algilamalari üzerine bir araştirma
Azizaǧaoǧlu, A. (arzu.azizagaoglu@kocaeli.edu.tr), 1600, Chamber of Textile Engineers (20):
[34] CONSUMER BEHAVIOR TOWARDS RUSSIAN BRANDS OF FOREIGN FMCG COMPANIES
Nazarova, V. V.
Churakova, I. Yu.
Kurilov, B. N.
Titova, D. D.
ROSSIISKII ZHURNAL MENEDZHMENTA-RUSSIAN MANAGEMENT JOURNAL, 2022, 20 (04): : 546 - 565
[35] Brands Considered as "Nostalgic": Consequences on Attitudes and Consumer-brand Relationships
Kessous, Aurelie
Roux, Elyette
RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION, 2010, 25 (03): : 29 - 55
[36] CONSUMER BRANDS
CADBURY, ND
HARVARD BUSINESS REVIEW, 1976, 54 (04) : 148 - &
[37] Can visual familiarity influence attitudes towards brands? An exploratory study of advergame design and cross-cultural consumer behaviour
Wanick, Vanissa
Stallwood, James
Ranchhod, Ashok
Wills, Gary
ENTERTAINMENT COMPUTING, 2018, 27 : 194 - 208
[38] Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
Kim, Naeun Lauren
Shin, Daeun Chloe
Kim, Gwia
FASHION AND TEXTILES, 2021, 8 (01)
[39] Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
Naeun Lauren Kim
Daeun Chloe Shin
Gwia Kim
Fashion and Textiles, 8
[40] Consumer behaviour towards price-reduced suboptimal foods in the supermarket and the relation to food waste in households
Aschemann-Witzel, Jessica
Jensen, Jacob Haagen
Jensen, Mette Hyldetoft
Kulikovskaja, Viktorija
APPETITE, 2017, 116 : 246 - 258

← 1 2 3 4 5 →