Consumer Attitudes towards Brands in Relation to Price

被引：0

作者：

Weberova, Dagmar ^{[1
]}

Lizbetinova, Lenka ^{[2
]}

机构：

[1] Tomas Bata Univ, Fac Multimedia Commun, Zlin, Czech Republic

[2] Inst Technol & Business Ceske Budejovice, Fac Corp Strategy, Ceske Budejovice, Czech Republic

来源：

INNOVATION MANAGEMENT AND EDUCATION EXCELLENCE VISION 2020: FROM REGIONAL DEVELOPMENT SUSTAINABILITY TO GLOBAL ECONOMIC GROWTH, VOLS I - VI | 2016年

关键词：

attitude; brand; price; respondents; statement;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers.

引用

页码：1850 / 1859

页数：10

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