ECONOMIC RESULTAT OF ENTERPRISE CAN INFLUENCE ALSO INTANGIBLE ASSETS

被引：0

作者：

Krizan, Martin ^{[1
]}

Fabian, Peter ^{[1
]}

机构：

[1] Ekon Univ Bratislave, Fak Podnikoveho Manazmentu, Katedra Podnikovohospodarska, Bratislava 85235, Slovakia

来源：

AKTUALNE POHL'ADY NA KONKURENCIESCHOPNOST' A PODNIKANIE | 2010年

关键词：

Trade mark; brand; registration of trade mark; intellectual property; value of trade mark;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Every asset is of great value for a company and this is not an exception for a trademark as one form of assets. Trade mark represents a specific kind of assets which, despite its intangibility, can influence company's results significantly. Its power is obvious for example in higher sales of a company, in a possibility to quote prices, or in the size of the profits from licence selling. Currently, its ownership is not only the question of prestige but also the quality guarantee and guarantee of other issues which are of great value not only for the customers but also for the company itself. In addition, trade mark and its value represent an asset which, in the future, can evidently acquire another kind of assets for a company.

引用

页码：103 / 111

页数：9

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