Study on the brand force evaluation of coal-mining enterprises

被引：0
|
作者：
Nan Yuan Zheng [1 ]
机构：
[1] Henan Polytech Univ, Sch Econ & Management, Jiaozuo 454003, Peoples R China
来源：
PROCEEDINGS OF THE 2007 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, FINANCE ANALYSIS SECTION | 2007年
关键词：
brand; brand force; core-competitiveness; fuzzy comprehensive evaluation method; evaluation model;
D O I：
暂无
中图分类号：
K9 [地理];
学科分类号：
0705 ;
摘要：
The value and status of brand have become more and more prominent, which not only formed the core competitiveness to businesses, but also established the enterprises' status in the market competition and the world economy. By analyzing the connotation and components of the brand force of coal-mining enterprises, this paper will show the evaluation model of the brand force of coal-mining enterprises that is based on the fuzzy comprehensive evaluation, to help coal-mining enterprises to judge the brand force, and prompt the brand shape of coal-mining enterprises.
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页码：723 / 727
页数：5
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