Study on the brand force evaluation of coal-mining enterprises

被引：0
|
作者：
Nan Yuan Zheng [1 ]
机构：
[1] Henan Polytech Univ, Sch Econ & Management, Jiaozuo 454003, Peoples R China
来源：
PROCEEDINGS OF THE 2007 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, FINANCE ANALYSIS SECTION | 2007年
关键词：
brand; brand force; core-competitiveness; fuzzy comprehensive evaluation method; evaluation model;
D O I：
暂无
中图分类号：
K9 [地理];
学科分类号：
0705 ;
摘要：
The value and status of brand have become more and more prominent, which not only formed the core competitiveness to businesses, but also established the enterprises' status in the market competition and the world economy. By analyzing the connotation and components of the brand force of coal-mining enterprises, this paper will show the evaluation model of the brand force of coal-mining enterprises that is based on the fuzzy comprehensive evaluation, to help coal-mining enterprises to judge the brand force, and prompt the brand shape of coal-mining enterprises.
引用
收藏
页码：723 / 727
页数：5
相关论文
共 50 条
  • [21] Coal-mining explosives
    不详
    NATURE, 1928, 121 : 909 - 910
  • [22] Strikes in Coal-Mining
    Wellisz, Stanislas
    BRITISH JOURNAL OF SOCIOLOGY, 1953, 4 (04): : 346 - 366
  • [23] STUDY OF METHANE EMISSIONS FROM COAL-MINING
    DOERELL, PE
    E&MJ-ENGINEERING AND MINING JOURNAL, 1994, 195 (11): : E16 - &
  • [24] The coal-mining industry: an international study in planning
    Pabst, William R., Jr.
    AMERICAN ECONOMIC REVIEW, 1940, 30 (03): : 603 - 603
  • [25] Ground stability evaluation of a coal-mining area: a case study of Yingshouyingzi mining area, China
    Wu, Zhiyong
    Niu, Qinghe
    Li, Wenping
    Lin, Naing Htun
    Liu, Shiliang
    JOURNAL OF GEOPHYSICS AND ENGINEERING, 2018, 15 (05) : 2252 - 2265
  • [26] Expert Evaluation of Ecological and Economic Risks of Implementing Engineering Innovations by Coal-Mining Enterprises Based on Fuzzy Logic
    Raevskaya, Elena
    Pimonov, Alexander
    Mihailov, Vladimir
    X INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE INNOVATIONS IN MECHANICAL ENGINEERING (ISPCIME-2019), 2019, 297
  • [27] COAL-MINING, EMPHYSEMA, AND COMPENSATION
    SEATON, A
    BRITISH JOURNAL OF INDUSTRIAL MEDICINE, 1990, 47 (07): : 433 - 435
  • [28] AN OVERVIEW OF COAL-MINING IN POLAND
    SPEARING, AJS
    JOURNAL OF THE SOUTH AFRICAN INSTITUTE OF MINING AND METALLURGY, 1994, 94 (08): : 215 - 217
  • [29] THE RUHR COAL-MINING DISTRICT
    Harris, Chauncy D.
    GEOGRAPHICAL REVIEW, 1946, 36 (02) : 194 - 221
  • [30] COAL-MINING TECHNOLOGY IN CHINA
    SHEN, SH
    ENERGY, 1986, 11 (11-12) : 1141 - 1145
12345