The Social Innovations in Consumption - Selected Issues

The paper wil be concentrated on the issues of the social innovations in consumption. The social innovations in consumption comprise new products, services or initiatives, which serve meeting needs in a more productive way than the so far existing solutions. The goal of social innovation in consumption is to improve the quality of life of consumers and/or social groups and/or society as a whole. This paper concentrates on consumers and households as the main beneficiaries of these solutions in micro-scales. The aim of the paper is to present concepts and determinants of the social innovations in consumption. The primary data used in the paper are of qualitative character and they come from focus group interviews conducted in 2016 and 2017.