How Big Old Companies Navigate Digital Transformation

被引：42
|
作者：
Sebastian, Ina M. [1 ]
Ross, Jeanne W. [1 ]
Beath, Cynthia [2 ]
Mocker, Martin [1 ,3 ]
Moloney, Kate G. [1 ]
Fonstad, Nils O. [1 ]
机构：
[1] MIT, Sloan Ctr Informat Syst Res, Cambridge, MA 02139 USA
[2] Univ Texas Austin, McCombs Sch Business, Austin, TX 78712 USA
[3] Reutlingen Univ, Informat Syst, ESB Business Sch, Reutlingen, Germany
来源：
MIS QUARTERLY EXECUTIVE | 2017年 / 16卷 / 03期
关键词：
INFORMATION-SYSTEMS; CONNECTED PRODUCTS; STRATEGY; SMART;
D O I：
暂无
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
New digital technologies present both game-changing opportunities for-and existential threats to-companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies-customer engagement and digitized solutions-that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.(1, 2)
引用
收藏
页码：197 / 213
页数：17
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