How Big Old Companies Navigate Digital Transformation

被引：42

作者：

Sebastian, Ina M. ^{[1
]}

Ross, Jeanne W. ^{[1
]}

Beath, Cynthia ^{[2
]}

Mocker, Martin ^{[1
,3
]}

Moloney, Kate G. ^{[1
]}

Fonstad, Nils O. ^{[1
]}

机构：

[1] MIT, Sloan Ctr Informat Syst Res, Cambridge, MA 02139 USA

[2] Univ Texas Austin, McCombs Sch Business, Austin, TX 78712 USA

[3] Reutlingen Univ, Informat Syst, ESB Business Sch, Reutlingen, Germany

来源：

MIS QUARTERLY EXECUTIVE | 2017年 / 16卷 / 03期

关键词：

INFORMATION-SYSTEMS; CONNECTED PRODUCTS; STRATEGY; SMART;

D O I：

暂无

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

New digital technologies present both game-changing opportunities for-and existential threats to-companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies-customer engagement and digitized solutions-that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.(1, 2)

引用

页码：197 / 213

页数：17

共 50 条

[21] The Digital Edge: How Black and Latino Youth Navigate Digital Inequality
McClain, AnneMarie
INTERNATIONAL JOURNAL OF COMMUNICATION, 2020, 14 : 3499 - 3501
[22] The Digital Edge: How Black and Latino Youth Navigate Digital Inequality
Rose, Lydia
SOCIAL FORCES, 2019, 98 (01)
[23] Cool companies - Old media, big money
Gunther, M
FORTUNE, 1998, 137 (03) : 126 - 126
[24] How AUDI AG Established Big Data Analytics in Its Digital Transformation
Dremel, Christian
Herterich, Matthias
Wulf, Jochen
Waizmann, Jean-Claude
Brenner, Walter
MIS QUARTERLY EXECUTIVE, 2017, 16 (02) : 81 - 100
[25] Digital transformation trends reshaping companies
Pinzaru, Florina
Zbuchea, Alexandra
Vitelar, Alexandra
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, 2019, 13 (01): : 635 - 646
[26] HUMAN RESOURCES AND DIGITAL TRANSFORMATION IN COMPANIES
Siniak, Nikolai
Krajco, Karol
CHALLENGES, TRENDS AND INSPIRATIONS WITHIN THE LABOR MARKET 2022, 2023, : 239 - 249
[27] How effective is digital transformation? Heterogeneous insights from listed companies' ESG performance
Xie, Xiangwei
Zhu, Hongyu
Zhao, Jinjing
HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS, 2024, 11 (01):
[28] How to accelerate digital transformation in companies with Lean Philosophy? Contributions based on a practical case
Basulo-Ribeiro, J.
Amorim, M.
Teixeira, L.
INTERNATIONAL JOURNAL OF INDUSTRIAL ENGINEERING AND MANAGEMENT, 2023, 14 (02): : 94 - 104
[29] Industry 4.0: how digital transformation affects stock prices of Chinese and American companies
Fedorova, Elena
Aleshina, Daria
Demi, Igor
EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 2024,
[30] Understanding and experiencing the digitalization – How companies take their employees along the digital transformation.
Schuh G.
Mühlbradt T.
Prote J.-P.
Gützlaff A.
Ays J.
Schmidhuber M.
Schlosser T.
Steinberger V.
ZWF Zeitschrift fuer Wirtschaftlichen Fabrikbetrieb, 2018, 113 (10): : 681 - 685

← 1 2 3 4 5 →