Driving customer equity: How customer lifetime value is reshaping corporate strategy

被引：1

作者：

Furrer, O ^{[1
]}

机构：

[1] Univ Nijmegen, Nijmegen, Netherlands

来源：

INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT | 2002年 / 13卷 / 01期

关键词：

D O I：

10.1108/ijsim.2002.13.1.107.1

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

[No abstract available]

引用

页码：107 / 110

页数：4

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