Driving customer equity, how customer lifetime value is reshaping corporate strategy

被引：2

作者：

Verhoef, PC ^{[1
]}

机构：

[1] Erasmus Univ, NL-3000 DR Rotterdam, Netherlands

来源：

LONG RANGE PLANNING | 2001年 / 34卷 / 06期

关键词：

D O I：

10.1016/S0024-6301(01)00091-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：759 / 762

页数：4

共 50 条

[1] Driving customer equity -: How customer lifetime value is reshaping corporate strategy
Kidd, P
JOURNAL OF ADVERTISING RESEARCH, 2000, 40 (05) : 54 - 54
[2] Driving customer equity: How customer lifetime value is reshaping corporate strategy
Moore, M
JOURNAL OF BUSINESS RESEARCH, 2004, 57 (06) : 679 - 680
[3] Driving customer equity: How customer lifetime value is reshaping corporate strategy
Mittal, V
JOURNAL OF MARKETING, 2001, 65 (02) : 107 - 109
[4] Driving customer equity: How lifetime customer value is reshaping corporate strategy
不详
SLOAN MANAGEMENT REVIEW, 2000, 41 (04): : 106 - 107
[5] Driving customer equity: How customer lifetime value is reshaping corporate strategy
Jortberg, M
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2001, 18 (05) : 352 - 353
[6] Driving customer equity: How customer lifetime value is reshaping corporate strategy
Furrer, O
INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT, 2002, 13 (01): : 107 - 110
[7] A marketing view of the customer value: Customer lifetime value and customer equity
Estrella-Ramon, A. M.
Sanchez-Perez, M.
Swinnen, G.
VanHoof, K.
SOUTH AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2013, 44 (04) : 47 - 64
[8] Moving from customer lifetime value to customer equity
Xavier Drèze
André Bonfrer
QME, 2009, 7 : 289 - 320
[9] Moving from customer lifetime value to customer equity
Dreze, Xavier
Bonfrer, Andre
QME-QUANTITATIVE MARKETING AND ECONOMICS, 2009, 7 (03): : 289 - 320
[10] Using customer equity to drive corporate strategy
Rust, RT
Lemon, KN
Zeithaml, AA
SERVICE SYSTEMS AND SERVICE MANAGEMENT - PROCEEDINGS OF ICSSSM '04, VOLS 1 AND 2, 2004, : 7 - 8

← 1 2 3 4 5 →