Driving customer equity, how customer lifetime value is reshaping corporate strategy

被引：2
|
作者：
Verhoef, PC [1 ]
机构：
[1] Erasmus Univ, NL-3000 DR Rotterdam, Netherlands
来源：
LONG RANGE PLANNING | 2001年 / 34卷 / 06期
关键词：
D O I：
10.1016/S0024-6301(01)00091-7
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：759 / 762
页数：4
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