Driving customer equity: How customer lifetime value is reshaping corporate strategy

被引：1
|
作者：
Furrer, O [1 ]
机构：
[1] Univ Nijmegen, Nijmegen, Netherlands
来源：
INTERNATIONAL JOURNAL OF SERVICE INDUSTRY MANAGEMENT | 2002年 / 13卷 / 01期
关键词：
D O I：
10.1108/ijsim.2002.13.1.107.1
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
[No abstract available]
引用
收藏
页码：107 / 110
页数：4
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