MANAGEMENT STYLES AVAILABLE FOR AUDIOVISUAL MEDIA

被引：0
|
作者：
Lascu, Cristina
机构：
来源：
MANAGEMENT IN THE WORLDWIDE CONTEMPORARY CHALLENGES | 2009年
关键词：
management styles; audiovisual communication system; strategic management;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This paper presents the main management styles available for the special structures in an audiovisual communication system. The last chapter details the failure of two megamedia mergers, occurred early in the 21-st century: the union of America Online (AOL) and Time Warner, followed, a few months later, by Vivendi with Seagram Universal.
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页码：269 / 276
页数：8
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