Determination of Supplier's Optimal Volume Discount Schedules for Heterogeneous Buyers with Price Sensitive Demand

被引：0
|
作者：
Qin, Yiyan [1 ]
机构：
[1] Guangxi Univ Nationalities, Coll Business, Nanning 530006, Guangxi, Peoples R China
来源：
IEEE/SOLI'2008: PROCEEDINGS OF 2008 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS, VOLS 1 AND 2 | 2008年
关键词：
heterogeneous buyer; pricing; price-sensitive demand; simulated annealing; supply chain management; volume discounts;
D O I：
10.1109/SOLI.2008.4682914
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
Although the volume discount problem has been studied in the realm of a single supplier and a single buyer, when demand is price sensitive, it is not well understood when a buyer has a group of independent and different buyers. The problem is analyzed as a Stackelberg game whereby the supplier acts as the leader and the buyers act as the followers. Based on the analysis of the buyer' s response to a common volume discount schedule, a nonlinear programming is formulated and a heuristic is developed. It is shown that volume discounts is able to significantly stimulated demand The supplier and the system's profits achieved by volume discounts are higher than quantity discounts, and coordination efficiency of volume discounts is nearly 100%.
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页码：2273 / 2277
页数：5
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