The Relationship between Customer-oriented Third-party Logistics Provider and Logistics Improvement of Customer Firm

The sprung up of reverse logistics, makes the third-party logistics providers facing new opportunities and challenges, how to create greater customer value to increase the competitiveness of enterprises get more attention. Based on customer value theory, the research built a new theoretical model. By questionnaire 147 third-party logistics companies, with the help of software SPSS17.0 and AMOS7.0, using factor analysis and path analysis, the research obtained the conclusion that there is a significant positive correlation between third-party logistics provider owning reverse logistics customer orientation and customer firm logistics improvement. The study discussed the application of the research in theory and practice in the end. It provides a new way of thinking for the expansion study of third-party logistics, and also figures out the development direction of three-party logistics provider.