Simple Rules for a Network Efficiency Business Model: The Case of Vizio

被引:3
|
作者
Chatterjee, Sayan [1 ]
Matzler, Kurt [2 ]
机构
[1] Case Western Reserve Univ, Strategy, Weatherhead Sch Management, Cleveland, OH 44106 USA
[2] Univ Innsbruck, Strateg Management, Innsbruck, Austria
关键词
business models; business model development; business model innovation; case study; competitive strategy; value chains;
D O I
10.1177/0008125618825139
中图分类号
F [经济];
学科分类号
02 ;
摘要
Business models that unlock efficiency across entire networks are becoming increasingly common in the so-called sharing economy. However, the principles underlying these models can also be used in B2B settings. This article proposes some simple rules that managers can use in a systematic process to build similar disruptive business models. It illustrates these rules by deconstructing the go-to-market strategy that resulted in Vizio becoming the dominant flat panel TV vendor in the United States.
引用
收藏
页码:84 / 103
页数:20
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