Simple Rules for a Network Efficiency Business Model: The Case of Vizio

被引：3

作者：

Chatterjee, Sayan ^{[1
]}

Matzler, Kurt ^{[2
]}

机构：

[1] Case Western Reserve Univ, Strategy, Weatherhead Sch Management, Cleveland, OH 44106 USA

[2] Univ Innsbruck, Strateg Management, Innsbruck, Austria

来源：

CALIFORNIA MANAGEMENT REVIEW | 2019年 / 61卷 / 02期

关键词：

business models; business model development; business model innovation; case study; competitive strategy; value chains;

D O I：

10.1177/0008125618825139

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Business models that unlock efficiency across entire networks are becoming increasingly common in the so-called sharing economy. However, the principles underlying these models can also be used in B2B settings. This article proposes some simple rules that managers can use in a systematic process to build similar disruptive business models. It illustrates these rules by deconstructing the go-to-market strategy that resulted in Vizio becoming the dominant flat panel TV vendor in the United States.

引用

页码：84 / 103

页数：20

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