The Power of "Like" How Brands Reach (and Influence) Fans Through Social-Media Marketing

被引：266
|
作者：
Lipsman, Andrew [1 ]
Mudd, Graham [2 ]
Rich, Mike [3 ]
Bruich, Sean
机构：
[1] ComScore, Mkt & Ind Anal, San Francisco, CA USA
[2] ComScore, Search & Media, San Francisco, CA USA
[3] ComScore, Custom Media Res Div, San Francisco, CA USA
来源：
JOURNAL OF ADVERTISING RESEARCH | 2012年 / 52卷 / 01期
关键词：
D O I：
10.2501/JAR-52-1-040-052
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：40 / 52
页数：13
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