The Power of "Like" How Brands Reach (and Influence) Fans Through Social-Media Marketing

被引：266

作者：

Lipsman, Andrew ^{[1
]}

Mudd, Graham ^{[2
]}

Rich, Mike ^{[3
]}

Bruich, Sean

机构：

[1] ComScore, Mkt & Ind Anal, San Francisco, CA USA

[2] ComScore, Search & Media, San Francisco, CA USA

[3] ComScore, Custom Media Res Div, San Francisco, CA USA

来源：

JOURNAL OF ADVERTISING RESEARCH | 2012年 / 52卷 / 01期

关键词：

D O I：

10.2501/JAR-52-1-040-052

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：40 / 52

页数：13

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