A visitors' experience model for mixed reality in the museum

被引：71

作者：

Trunfio, Mariapina ^{[1
]}

Campana, Salvatore ^{[1
]}

机构：

[1] Univ Naples Parthenope, Dept Management & Quantitat Studies, Naples, Italy

来源：

CURRENT ISSUES IN TOURISM | 2020年 / 23卷 / 09期

关键词：

Museum; mixed reality; visitor experience model; museum business model; innovation; AUGMENTED REALITY; VIRTUAL-REALITY; TOURISM;

D O I：

10.1080/13683500.2019.1586847

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Although virtual and augmented reality are receiving increasing attention in tourism and cultural heritage, the effect of mixed reality on museum visitors' experience has still not been fully answered, and research on this topic is still in its infancy. This paper aims to contribute to this debate proposing a novel model that measures the impact of mixed reality on museum visitors' experience and satisfaction. 'The Ara as It Was', an innovative project enhancing the value of the Italian masterpiece, the Ara Pacis Museum, has been used to test this model. The discussion and conclusion open up new avenues of research.

引用

页码：1053 / 1058

页数：6

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