Using Eye Movement Data and Visit Contexts to Understand the Experience of Museum Visitors

To understand visitor experience is an important task for curators to provide visitors with a suitable experience and learning context. But due to human memory limitations, it is often not enough to rely on the description of overall experience of visitors in the post-interview session. Here, we developed a system that uses the commercial JINS MEME glasses and our own analysis software to help curators explore possible experiential touch points throughout the visit journey of museum. This study shows that eye movement data and visit contexts could be used together to help curators, in addition to measuring the overall visitor experience, focus more on visitor experience at special moments in order to more effectively design and plan exhibition and museum services.