Key Consumer Group for Late Comers in Network Effect Product Market: A Multi-agent Modeling Approach

被引：0
|
作者：
Geng, Zhou [1 ]
机构：
[1] Renmin Univ China, Dongfeng 5,Room211, Beijing, Peoples R China
来源：
PROCEEDINGS OF THE 2ND EUROPEAN COMPUTING CONFERENCE: NEW ASPECTS ON COMPUTERS RESEACH | 2008年
关键词：
multi-agent modeling; network effect; consumer group; first mover advantage; consumer behavior;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
The first movers in network effect market enjoy the first-mover advantages. However, through proper strategy, late comers still hold a chance to win the competition. I divide the consumers into 5 categories and simulate the market with multi-agent modeling method. The result shows that the active non-rational group is the most important consumer group for the late comers. I also provide two case studies of China's blog service market and China's online game market in this paper.
引用
收藏
页码：424 / +
页数：2
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