Key Consumer Group for Late Comers in Network Effect Product Market: A Multi-agent Modeling Approach

被引：0

作者：

Geng, Zhou ^{[1
]}

机构：

[1] Renmin Univ China, Dongfeng 5,Room211, Beijing, Peoples R China

来源：

PROCEEDINGS OF THE 2ND EUROPEAN COMPUTING CONFERENCE: NEW ASPECTS ON COMPUTERS RESEACH | 2008年

关键词：

multi-agent modeling; network effect; consumer group; first mover advantage; consumer behavior;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The first movers in network effect market enjoy the first-mover advantages. However, through proper strategy, late comers still hold a chance to win the competition. I divide the consumers into 5 categories and simulate the market with multi-agent modeling method. The result shows that the active non-rational group is the most important consumer group for the late comers. I also provide two case studies of China's blog service market and China's online game market in this paper.

引用

页码：424 / +

页数：2

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