Marketing capabilities and marketing effectiveness as antecedents to financial performance

被引：0
|
作者：
Vorhies, DW [1 ]
Rao, CP [1 ]
Ozment, J [1 ]
机构：
[1] UNIV WISCONSIN,COLL BUSINESS,DEPT MKT,OSHKOSH,WI 54901
来源：
1996 AMA EDUCATORS' PROCEEDINGS, VOL 7 - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 1996年 / 7卷
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：39 / 40
页数：2
相关论文
共 50 条
  • [31] The influence of marketing capabilities on economic international performance
    Blesa, Andreu
    Ripolles, Maria
    INTERNATIONAL MARKETING REVIEW, 2008, 25 (06) : 651 - 673
  • [32] Marketing and bankruptcy risk: the role of marketing capabilities
    Bhattacharya, Abhi
    Sardashti, Hanieh
    Faramarzi, Ashkan
    JOURNAL OF STRATEGIC MARKETING, 2023, 31 (08) : 1454 - 1468
  • [33] Exploring the marketing program antecedents of performance in a global company
    Townsend, JD
    Yeniyurt, S
    Deligonul, ZS
    Cavusgil, ST
    JOURNAL OF INTERNATIONAL MARKETING, 2004, 12 (04) : 1 - 24
  • [34] Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation (vol 39, pg 736, 2011)
    Vorhies, Douglas W.
    Orr, Linda M.
    Bush, Victoria D.
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2015, 43 (01) : 136 - 136
  • [35] An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness
    Vorhies, DW
    1996 AMA EDUCATORS' PROCEEDINGS, VOL 7 - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING, 1996, 7 : 185 - 186
  • [36] Research on Marketing Capabilities on Innovation Performance - Based on the KBV
    Chang, Yu
    Kang, Huiwen
    Wang, Huixian
    PROCEEDINGS OF 2015 CHINA MARKETING INTERNATIONAL CONFERENCE: BIG DATA, CULTURAL DIFFERENCE AND MARKETING, 2015, : 582 - 593
  • [37] Big Data, Marketing Analytics, and Firm Marketing Capabilities
    Cao, Guangming
    Tian, Na
    Blankson, Charles
    JOURNAL OF COMPUTER INFORMATION SYSTEMS, 2022, 62 (03) : 442 - 451
  • [38] The value relevance of digital marketing capabilities to firm performance
    Homburg, Christian
    Wielgos, Dominik M.
    JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2022, 50 (04) : 666 - 688
  • [39] Dynamic and Marketing Capabilities as Predictors of Social Enterprises' Performance
    Lee, Erica Kim Man
    Chandra, Yanto
    VOLUNTAS, 2020, 31 (03): : 587 - 600
  • [40] The role of marketing capabilities, absorptive capacity, and innovation performance
    Noschang da Costa, Juliana Conceicao
    Camargo, Shirlei Miranda
    Machado Toaldo, Ana Maria
    Didonet, Simone Regina
    MARKETING INTELLIGENCE & PLANNING, 2018, 36 (04) : 410 - 424
12345