Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation (vol 39, pg 736, 2011)

被引：1

|

作者：

Vorhies, Douglas W. ^{[1
]}

Orr, Linda M. ^{[2
]}

Bush, Victoria D. ^{[1
]}

机构：

[1] Univ Mississippi, Sch Business Adm, Oxford, MS 38677 USA

[2] Univ Akron, Coll Business Adm, Akron, OH 44325 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2015年 / 43卷 / 01期

关键词：

D O I：

10.1007/s11747-014-0419-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：136 / 136

页数：1

相关论文

共 4 条

[1] Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Vorhies, Douglas W.
Orr, Linda M.
Bush, Victoria D.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2011, 39 (05) : 736 - 756
[2] Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Douglas W. Vorhies
Linda M. Orr
Victoria D. Bush
Journal of the Academy of Marketing Science, 2011, 39 : 736 - 756
[3] Erratum to: Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Douglas W. Vorhies
Linda M. Orr
Victoria D. Bush
Journal of the Academy of Marketing Science, 2015, 43 : 136 - 136
[4] Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance
O'Cass, Aron
Heirati, Nima
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2015, 30 (01) : 60 - 71